KUMAR DERROW
Strategy Consultant | Insight Translator | Audience-Centric Thinker
I’m a Seattle-based strategy consultant who helps brands turn research into relevance. With expertise across brand and campaign strategy, audience segmentation, and qualitative and quantitative research, I partner with teams to frame challenges, uncover insights, and build strategies that connect. I’ve contributed to work for organizations like JPMorgan Chase, Microsoft, Amazon, AAA, T-Mobile, and Zearn Math, helping them translate complex findings into clear, actionable ideas that drive impact.
EXPERIENCE
Strategy Consulting & Cross-Disciplinary Projects
As a Seattle-based strategy consultant, I’ve worked with teams across agencies, research firms, and client-side brands to bring clarity, direction, and creative alignment to marketing and innovation efforts. I’ve partnered with The Alt League and BreadnButter to support initiatives ranging from brand development to audience segmentation and campaign strategy.
Agency & Client Work at RAPP
At RAPP, I served as both a Media Strategist and Market Researcher, supporting brand and campaign strategy across multiple verticals. For AAA (Automobile Club of Southern California), I led a cross-functional team of strategists, analysts, media planners, and researchers to develop full-funnel paid media strategies across auto, insurance, travel, and financial services.
In my research role, I contributed to client work for BMW and Wells Fargo, and led the creation of “Gender Matters”—a proprietary, Omnicom-level research study exploring the evolution of gender roles across key industries. Designed to attract new business, the initiative positioned RAPP as a thought leader on inclusive brand communication and shifting identity norms, providing strategic guidance for both internal teams and prospective clients.
Agency Experience at Wunderman Thompson
As an Associate Strategist at Wunderman Thompson, I supported brand, campaign, and content strategy for clients including Microsoft, T-Mobile, Washington State Lottery, and the Seattle Storm. I contributed to creative briefs, audience research, and cultural insights that informed integrated marketing efforts.
Early Strategy Work at BreadnButter
At BreadnButter, I supported strategy and research engagements for clients such as Amazon, Microsoft, Zearn Math, and Humm Kombucha. I helped translate behavioral and cultural insights into brand messaging, creative strategy, and campaign storytelling across digital and social platforms.
SKILLS
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Brand & Campaign Strategy
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Qualitative & Quantitative Research
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Audience Segmentation & Journey Mapping
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Messaging & Communications Strategy
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Media Planning & Channel Strategy
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Creative Brief Development
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Social & Digital Strategy
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Data Analysis & Visualization (R, Tableau)
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Trend & Cultural Insight Mining
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Cross-Functional Collaboration & Execution
CATEGORY EXPERTISE
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Automotive
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Cannabis
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Financial Services & Insurance
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Education / EdTech
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Technology
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Travel & Hospitality
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Public Sector & Lottery
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Food & Beverage
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Retail
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Sports & Entertainment
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Non-Profit
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E-commerce
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Telecommunications
CERTIFICATES
University of Georgia
Athens, GA
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Principles of Market Research
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Market Research Analytics
Miami Ad School
Miami, FL
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Strategic Planning
University of Washington
Seattle, WA
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Digital Marketing
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Statistics in R